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Dolby 3D= Dolby 3D Cinema Theater
IMAX 3D= IMAX 3D Cinema Theater
RealD 3D= RealD 3D Cinema Theater


IMAX Signs Theatre Deal With Big Cinemas in India

IMAX Corporation and BIG Cinemas, a division of Adlabs Films Ltd, a Reliance ADA Group company and India's largest entertainment conglomerate, today announced an agreement to install IMAX's new digital projection system in BIG Cinemas' flagship IMAX(R) theatre in the heart of Mumbai.

The installation is scheduled to be completed in July 2009, and will mark the first digital IMAX location in India. The new IMAX digital projection system will replace the IMAX(R) Dome system that is currently operating in the BIG Cinemas location at Wadala, Mumbai.

The new technology upgrade is designed to enable BIG Cinemas to take advantage of the growing slate of Hollywood releases in IMAX and IMAX(R) 3D. "BIG Cinemas has constantly endeavored to expand our content offerings to render a world class movie going experience to our guests.

Through the installation of IMAX's digital projection system, we will be able to offer our guests the world's most immersive movie experience, and even more premium entertainment options and at a much lower operating cost," said Tushar Dhingra, COO, BIG Cinemas.

"We're proud to enter this partnership with BIG Cinemas for installing our first digital projection system in Mumbai, the heart of Bollywood. It is an important strategic step for us as we look to expand our presence in the region," said IMAX CEO Richard L. Gelfond.

"BIG Cinemas has already done a fantastic job establishing the IMAX brand in the country, and we're confident that this new theatre will enable them to reach an even wider audience of Indian consumers in the future."

The deal adds to the momentum of IMAX's international expansion efforts, which has been fueled by the introduction of IMAX's digital projection technology. To date, IMAX has signed contracts for more than 200 IMAX digital projection systems worldwide, with over 90 currently in operation and at least 115 scheduled to be in operation by year end.

IMAX's revolutionary digital projection system delivers The IMAX Experience(R) and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX 3D presentations.


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INDIA
Ahmedabad - Gujarat Science City IMAX® 3D TheatreIMAX 3D
Hyderabad - Prasad IMAX® Theatre - Prasad: The ExperienceIMAX 3D
Mumbai - IMAX® Adlabs TheatreIMAX 3D


Source: indiatimes.com

Acclaimed filmmaker James Cameron's 3-D sci-fi epic "Avatar" has grossed around Rs 101 crore at the Indian box office in five weeks. Released December 18 last year, the movie has become the biggest Hollywood grosser at the Indian box office. It has surpassed the collections of Roland Emmerich's disaster film "2012" that had reportedly reached the Rs 100 crore mark, said a statement from Fox Star Studios India.

"Avatar" has also become the second biggest film in India in the last one month after Aamir Khan's hit "3 Idiots" that managed to gross over Rs 315 crore worldwide in just 19 days. "The phenomenal success of 'Avatar' has been a trailblazer as viewers responded across metro cities as well as smaller markets making 'Avatar' the second largest film for 2009 after '3 Idiots'," Vijay Singh, CEO, Fox Star Studios India, said in a statement on Friday.

The collections were at an equilibrium in both single-screens as well as multiplexes with 49 and 51 per cent earnings respectively. The 3-D collections also amounted to around 35 percent of the total earnings. The English prints of the movie brought in about Rs.50.5 crore here, while Hindi and Tamil-Telugu dubbed versions earned about Rs 26 crore and Rs 24 crore respectively.



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