Batman has become a pop culture icon, recognized around the world.
The character's presence has extended beyond his comic book
origins; events such as the release of the 1989 Batman film and
its accompanying merchandising "brought the Batman to the forefront
of public consciousness."
In an article commemorating the sixtieth anniversary of the character,
The Guardian wrote, "Batman is a figure blurred by the endless reinvention
that is modern mass culture. He is at once an icon and a commodity:
the perfect cultural artefact for the 21st century."
In addition, media outlets have often used the character in trivial and
comprehensive surveys - Forbes magazine estimated Bruce
Wayne to be the 9th-richest fictional character with his $5.8
billion fortune, several places after Iron Man, who is at
sixth. BusinessWeek listed the character as one of ten
most intelligent superheroes in American comics.