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Release

The film's world premiere was April 11, 2012, at Hollywood's El Capitan Theatre. The Avengers closed the 11th Annual Tribeca Film Festival with a screening on April 28, 2012.

The film received an expanded one-week theatrical push for the 2012 U.S. Labor Day weekend, increasing the number of theaters from 123 to 1,700.


Marketing

The film was promoted at the 2010 San Diego Comic-Con International, during which a teaser trailer narrated by Samuel L. Jackson was shown followed by an introduction of the cast.

In June 2011, Marvel Studios announced that it would not hold a panel at the 2011 San Diego Comic-Con International after studios executives decided it was not prepared to compete with its own past and fan expectations with filming still in production.

In August 2011, Walt Disney Pictures, Pixar Animation Studios and Marvel Studios presented a look at Walt Disney Studios' upcoming film slate, which included The Avengers, at the D23 Expo in Anaheim, California.

The presentation featured footage from the film and appearances by the cast members. Later in August, Disney dismissed Marvel's executive vice president of worldwide marketing, and manager of worldwide marketing to bring their functions in-house.


In October 2011, Marvel Studios held a presentation at the New York Comic Con that featured new footage and a panel discussion including producer Kevin Feige and several cast members.

The first full-length trailer was also released in October. Comic Book Resources said, "The two-minute teaser handily establishes the movie's premise" and is "heavy on the assembling, but fans are also treated to plenty of action, as well glimpses of Iron Man's new armor and, best of all, the new take on the Incredible Hulk.

Naturally, Robert Downey Jr.'s Tony Stark gets the best lines". However, The Hollywood Reporter called it, "Awesome. Or it would be if we hadn't seen all of this before and expected every single thing that we saw in the trailer".

The trailer, which debuted exclusively on iTunes Movie Trailers, was downloaded over 10 million times in its first 24 hours, breaking the website's record for the most-viewed trailer.


This record was surpassed by the trailer for The Dark Knight Rises, which was downloaded more than 12.5 million times in its first 24 hours. The trailer received 20.4 million views in the 24 hours after it debuted.

A second full-length trailer was released on iTunes in February 2012, reaching a record 13.7 million downloads in 24 hours. The theatrical trailers of The Avengers appeared with many films, including Mission: Impossible Ghost Protocol, 21 Jump Street and The Hunger Games.

In January 2012, Marvel Studios held a global Twitter chat. The 30-minute live tweeting event featured writer/director Joss Whedon, cast members Samuel L. Jackson, Tom Hiddleston and Clark Gregg and a 10-second tease of the 30-second Super Bowl commercial that would air during Super Bowl XLVI in February.

According to the Los Angeles Times, Disney paid an estimated $4 million for the 30-second spot. On May 1, 2012, executives from Marvel Studios, along with actors Tom Hiddleston and Clark Gregg, rang the opening bell of the New York Stock Exchange in honor of the film's theatrical release.


Tie-in comics

In December 2011, Marvel announced that an eight-issue comic-book prelude to the film, written by Christopher Yost and Eric Pearson with art by Luke Ross and Daniel HDR, would be released in March 2012.


In February 2012, Marvel announced the release of a second limited series comic book tie-in, Black Widow Strikes written by Fred Van Lente, who wrote Captain America: First Vengeance, the comic-book prequel to Captain America: The First Avenger.


The story is set between Iron Man 2 and The Avengers and follows Black Widow as she runs down some loose ends from Iron Man 2.


Additionally, the title Avengers Assemble was launched in March 2012, written by Brian Michael Bendis with art by Mark Bagley and features the same Avengers line-up as the film battling a new incarnation of the supervillain team Zodiac.


Home media

The film was released by Walt Disney Studios Home Entertainment on Blu-ray, Blu-ray 3D, DVD and digital download on September 25, 2012 in the United States and as early as August 29, 2012 in various international markets.

The film was also released in a ten-disc box set titled Marvel Cinematic Universe: Phase One Avengers Assembled that includes all of the "Phase One" films in the Marvel Cinematic Universe.

However, in September 2012, the set's release, which was scheduled on the same day as the Blu-ray, was delayed until April 2, 2013, due to a pending lawsuit over the suitcase used to package the collection.



Box Office

The Avengers grossed $623.4 million in North America and $895.2 million in other countries, for a worldwide total of $1.518 billion. It became the third highest-grossing film worldwide as well as highest-grossing 2012 film.

It is the highest-grossing comic-book adaptation, the highest grossing superhero film and the highest-grossing film ever released by the Walt Disney Studios. The film's worldwide opening of $392.5 million is the third largest.


The Avengers also became the fifth film distributed by Disney and the twelfth film overall to earn more than $1 billion. It reached this milestone in 19 days, matching the record for speed previously set by Avatar and Deathly Hallows Part 2.

Its grosses exceeded its estimated $220 million production cost 12 days after its release. It was the first Marvel production to generate $1 billion in ticket sales.


North America

The film became the third highest-grossing film, the highest-grossing 2012 film, the highest grossing film distributed by Disney, the highest-grossing superhero film and the highest-grossing film based on comics.

It opened Friday, May 4, 2012, on around 11,800 screens across 4,349 theaters, and earned $80.8 million, marking the second-biggest opening and second-biggest single-day gross, behind Deathly Hallows Part 2.

The film's Friday gross included an $18.7 million midnight run, a record for a superhero film[178] (overtaken by The Dark Knight Rises). Without midnight grosses, the film earned the largest opening-day gross ($62.1 million).

It also set a Saturday- and Sunday-gross record ($69.6 million and $57.1 million respectively). In total, it earned a total of $207,438,708 for its debut weekend, setting an opening-weekend record, including an IMAX opening-weekend record of $15.3 million and a record for opening-weekend grosses originating from 3D showings ($108 million), which was previously held by Alice in Wonderland.


The opening-weekend audience was evenly split among those under and over the age of 25, with 60% of the audience male, 55% couples, 24% families and 21% teenagers.

Earning $103.1 million on its second weekend, the film set a record for the largest second-weekend gross, a record previously held by Avatar.

Other records set by the film include the biggest weekend per-theater average for a wide release ($47,698 per theater), the fastest film to reach $100 million and each additional $50 million through $550 million, and the largest cumulative gross through every day of release until, and including, its forty-third day (with the exception of its first day).

It was in first place at the North American box office for three consecutive weekends. The film set a record for the highest monthly share (previously held by Spider-Man), with its $532.5 million total (through May 31, 2012) accounting for 52% of the total earnings at the North American box office during May.


Outside North America

The film became the fourth-highest grossing film, the highest-grossing Disney-distributed film, the highest-grossing 2012 film, and the highest-grossing superhero film. It opened Wednesday, April 25, 2012, in 10 countries, earning $17.1 million.

It opened in 29 more countries on April 26 and 27, earning $73.1 million in three days. Through Sunday, April 29, it earned an opening-weekend total of $185.1 million from 39 countries. It was in first place at the box office outside North America for four consecutive weekends.

The film set opening-day records in New Zealand, Malaysia and Iceland, a single-day record in the Philippines, as well as both single- and opening-day records in Singapore and in Thailand.

It also earned the second highest-grossing opening day in Australia ($6.2 million), behind Deathly Hallows Part 2, in Mexico, in the Philippines and in Vietnam.


It set opening-weekend records in many territories, including Mexico, Brazil, Ecuador, Bolivia, Taiwan, the Philippines, Hong Kong, the United Arab Emirates, Argentina (the latter was first surpassed by Madagascar 3: Europe's Most Wanted), Peru and Central America (the last two overtaken by Ice Age: Continental Drift).

It also earned the second largest five-day opening in Australia ($20.2 million). In the UK, Ireland and Malta, the film earned 2.5 million ($4.1 million) on its opening day and 15.8 million ($25.7 million) during the weekend, setting an opening-weekend record for a superhero film.

It became the market's highest-grossing superhero film, a record surpassed by The Dark Knight Rises during the same summer season. In Latin America, it became the highest-grossing film ($207 million) and the first film to earn more than $200 million.





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The Avengers

The Avengers - 2012 | Story and Screenshots


01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | Page 05



The Avengers

Fury suddenly pops into view . . .

Fury: You think you could make Loki tell us where the Tesseract is?

Thor: I do not know. Loki's mind is far afield. It's not just power he craves, it's vengeance, upon me. There's no pain would prise his need from him.

Fury: A lot of guys think that. Until the pain starts.

Thor: What are you asking me to do?

Fury: I'm asking, what are you prepared to do?

Thor: Loki is a prisoner.

Fury: Then why do I feel like he's the only person on this boat that wants to be here?


The Avengers

Romanoff: I want to know what you've done to Agent Barton.

Loki: I would say I've expanded his mind.

Romanoff: And once you've won, once you're king of the mountain, what happens to his mind?

Loki: Oh. Is this love, Agent Romanoff?

Romanoff: Love is for children. I owe him a debt.

Loki: Tell me.

Romanoff: Before I worked for SHIELD, I, uh... Well, I made a name for myself. I have a very specific skill set. I didn't care who I used it for, or on. I got on SHIELD's radar in a bad way. Agent Barton was sent to kill me. He made a different call.

Loki: And what will you do if I vow to spare him?

Romanoff: Not let you out.

Loki [smiles]: No, but I like this. Your world in the balance, and you bargain for one man.

Romanoff: Regimes fall every day. I tend not to weep over that, I'm Russian... or was.

Loki: And what are you now?

Romanoff: It's really not that complicated. I've got red in my ledger, I'd like to wipe it out.

Loki: Can you? Can you wipe out that much red? Dreykov's daughter, Sao Paulo, the hospital fire?


The Avengers

Natasha's calm demeanor starts to break.

Loki: Barton told me everything. Your ledger is dripping, it's GUSHING red, and you think saving a man no more virtuous than yourself will change anything? This is the basest sentimentality. This is a child at prayer... PATHETIC!

While Loki talks, we see brief scenes elsewhere in the ship: Tony is hacking into SHIELD secured files. Monitors on the bridge display "Virus Detected." And Rogers discovering high tech weaponry in the SHIELD compartment.

Loki: You lie and kill in the service of liars and killers. You pretend to be separate, to have your own code. Something that makes up for the horrors. But they are a part of you, and they will never go away!... I won't touch Barton. Not until I make him kill you!

Natasha's eyes start to bulge as her face turns fearful.

Loki [snarling]: Slowly, intimately, in every way he knows you fear! And then he'll wake just long enough to see his good work, and when he screams, I'll split his skull! This is MY bargain, you mewling quim!

Natasha turns and takes several steps away.

Romanoff [starts to cry]: You're a monster!

Loki [laughing]: Oh no, you brought the monster.

Romanoff [quickly dropping her facade]: So, Banner... that's your play.

Loki: ...What?

Romanoff [on the intercom]: Loki means to unleash the Hulk. Keep Banner in the lab, I'm on my way. Send Thor as well.

Romanoff [turning back to Loki]: Thank you... for your cooperation.


The Avengers

Discovering the security breach, Fury goes to the lab and confronts Stark.

Fury: What are you doing, Mr Stark?

Stark: Uh, kind of been wondering the same thing about you.

Fury: You're supposed to be locating the Tesseract!

Banner: We are! The model's locked and we're sweeping for the signature now. When we get the hit, we'll have the location within half a mile.

Stark: Yeah, you'll get your cube back, no muss, no fuss. . . . . What is Phase 2?

Rogers [drops a weapon on a table]: Phase 2 is SHIELD uses the Cube to make weapons! Sorry, the computer was moving a little slow for me.

Fury: Rogers, we gathered everything related to the Tesseract, this does not mean that we...

Stark: I'm sorry Nick, what were you lying?

Tony turns a monitor around showing a schematic of a rocket.


Rogers: I was wrong, Director. The world hasn't changed a bit.

Romanoff and Thor join the quickly escalating discussion . . .

Romanoff: You want to think about removing yourself from this environment, Doctor?

Banner [chuckles]: I was in Calcutta, I was pretty well removed.

Romanoff: Loki is manipulating you.

Banner: And you been doing what, exactly?


The Avengers

Romanoff: You didn't come here because I batted my eyelashes at you.

Banner: Yes, and I'm not leaving because suddenly you get a little twitchy. . . . . I'd like to know why SHIELD is using the Tesseract to build weapons of mass destruction.

Fury [points at Thor]: Because of him!

Thor: Me?

Fury: Last year, Earth had a visitor from another planet who had a grudge match that leveled a small town. We learned that only are we not alone, but we are hopelessly, hilariously outgunned.

Thor: My people want nothing but peace with your planet.

Fury: But you're not the only people out there, are you? And you're not the only threat. The world is filling up with people that can't be matched, that can't be controlled!

Rogers: Like you control the cube?

Thor: Your work with the Tesseract is what drew Loki to it... and his allies. It is a signal to all the realms that the Earth is ready for a higher form of war!

Rogers: Higher form?

Fury: You forced our hand! We had to come up with some . . .

Stark [interrupts]: A nuclear deterrent? Cause that always calms thing right down.


The Avengers

Fury: Remind me again how you made your fortune, Stark.

Now Rogers and Stark start bickering with each other.

Thor: I thought humans were more evolved than this.

Fury: Excuse me, did we come to your planet and blow stuff up?

Everyone starts talking over each other . . .

Romanoff: You boys really that naive? S.H.I.E.L.D. monitors potential threats.

Banner: Captain America is on a threat watch?

Romanoff: We ALL are!

Stark: You're on that list? Are you above or below angry bees?

Rogers: I swear, Stark, one more wisecrack out of you...

Stark: Verbal threat! Threatening! I'm being threatened!


The Avengers

As they bicker, our view is focused on the scepter, it's blue orb seems to be pulsing. We cut to the exterior of the ship and then to a jet cockpit. A cockpit monitor shows a grid display of the scepter. We see that it's Barton and his team. Then back to the arguing heroes . . .

Thor: You speak of control, yet you court chaos.

Banner: It's his M.O., isn't it? I mean, what are we, a team? No, no, no. We're a chemical mixture that makes chaos. We're a time-bomb.

Fury: You need to step away.

Stark: Why shouldn't the guy let off a little steam?

Rogers: You know damn well why! Back off!

Stark: Oh, I'm starting to want you to make me.

Rogers: Yeah. Big man in a suit of armor. Take that off, what are you?

Stark: Genius, billionaire, playboy, philanthropist.

Rogers: I know guys with none of that worth ten of you. I've seen the footage. The only thing you really fight for is yourself. You're not the guy to make the sacrifice play, to lay down on a wire and let the other guy crawl over you.

Stark: I think I would just cut the wire.

Rogers: Always a way out. . . You know, you may not be a threat, but you better stop pretending to be a hero.

Stark: A hero? Like you? You're a laboratory experiment, Rogers. Everything special about you came out of a bottle!


The Avengers

We cut to Barton, he shoots an arrow into the side of the Helicarrier. A red light in the tip begins to pulse.

Rogers: Put on the suit. Let's go a few rounds.

Thor [laughs]: You people are so petty... and tiny.

Fury: Agent Romanoff, would you escort Dr. Banner back to his...

Banner: Where? You rented my room.

Fury: The cell was just . . .

Banner: . . . In case you needed to kill me, but you can't! I know! I tried!... I got low. I didn't see an end, so I put a bullet in my mouth and the other guy spit it out! So I moved on. I focused on helping other people. I was good, until you dragged me back into this freak show and put everyone here at risk!


The Avengers

Banner slowly gets upset as he looks at Romanoff, who gets unnerved.

Banner: You wanna know my secret, Agent Romanoff? You wanna know how I stay calm?

Romanoff and Fury have their hands down to grab their guns.

Rogers: Doctor Banner... put down the scepter.

Banner looks down and is shocked to see he's holding Loki's scepter.


The Avengers

At that moment the computer beeps, indicating a signature match.

Stark: Got it.

Banner puts down the scepter and heads to the computer.

Banner: Sorry, kids. You don't get to see my little party trick after all.

Now Stark and Rogers start bickering again.

Stark: I'm not afraid to hit an old man.

At that moment, Barton triggers a switch on his bow and a huge explosion erupts in the helicarrier's Number Three engine. The heroes are knocked about, Romanoff and Banner crash through the floor to the level below. The bridge is in chaos. Fury communicates with Hill, she informs him someone needs to go outside and patch the engine. Stark says he's on it.


The Avengers

Romanoff reports in that they are okay, until she sees Banner, who's anger is starting to escalate. Meanwhile, Barton and his team have infiltrated the ship interior. Stark tells Rogers he will meet him at Number Three. He triggers a remote that opens a vault, revealing the Iron Man suit. Romanoff tries to prevent Dr. Banner from turning into the Hulk by calming him down, but it's not working . . .

Romanoff: Doctor Banner... Bruce, you gotta fight it. This is just what Loki wants. We're gonna be okay. Listen to me. We're gonna be okay, right? I swear on my life I will get you out of this! You will walk away, and never...

Banner [snaps]: YOUR LIFE!?

Her attempt fails, Banner Hulks out and charges at Romanoff. He's destroying everything in his way to get at her. She uses her acrobatic skills to barely avoid his charges. In his cell, Loki hears the beast roar and smiles. Fury arrives at the bridge and orders the crew to put the helicarrier over water.


The Avengers

Rogers makes it to Number Three engine, Iron Man arrives a moment later. Stark assesses the damage and formulates a plan to patch the engine. Rogers is instructed to go to a relay panel. Rogers pulls out a large circuit panel.

Stark: What's it look like in there?

Rogers: It seems to be powered by some sort of electricity!

Stark: Well, you're not wrong.

Meanwhile, Romanoff manages to stay hidden from the Hulk, but he soons finds her and resumes his charge. He catches up with her and swats her, knocking her down. Just as he's about to backhand her, Thor charges in, gang tackling the Hulk. They go crashing into an interior jet hangar. And so begins the battle of ultra-heavyweights. Thor has his arms wrapped around Hulk's right arm and he is trying to fight back the Hulk's attack.

Thor: We are not your enemies, Banner! Try to think!

Hulk lifts his arm up, to Thor's surprise, and he sends him flying as he punches Thor's face.


The Avengers

At the Number Three engine, Stark frees the engine blades of debris, but he needs to get in there and give it a jump. He instructs Rogers to pull a lever that will slow the rotors down long enough for him to get out. In the jet hangar, Thor holds out his hand, calling for his hammer. We hear crashing sounds as the hammer blasts it way to get him. The hammer arrives just as the Hulk comes at him in a thunderous charge.


The Avengers

Thor swings and wallops the Hulk with a devastating blow that sends the beast flying back into a jet, destroying it. The Hulk is momentarily shaken by the blow, but he quickly recovers and his anger escalates. The Hulk rips off a jet wing and heaves it at Thor, who ducks below the projectile.

The thunder god hurls the hammer again, this time the Hulk catches it, but it carries him off several feet. The Hulk tries to pick up the hammer, but it won't budge, only the God of Thunder can lift the hammer. Thor jumps on the Hulk's back and puts him in a headlock using his hammer. At the bridge, Fury orders a full evac.

At that moment, a grenade ignites inside the bridge. Barton and his team members attack the bridge personnel. Fury and Hill mount a defensive stance taking out a number of hostiles. We see Coulson accessing a weapons vault. The Hulk and Thor come crashing through another level. The Hulk is destroying the ship from inside from his wake of mayhem. Fury orders a jet to get his attention.


The Avengers

A quick moment later, a jet pilot now has his sights set on the Hulk.

Faceless Pilot: Target acquired.

The pilot fires his guns at the Hulk.

Faceless Pilot: Target engaged.

The Hulk leaps toward onto the jet.


The Avengers

Faceless Pilot: TARGET ANGRY! TARGET ANGRY!

The Hulk is shredding the jet in mid-air. The pilot ejects and the jet explodes, blasting the Hulk into the air and now plummeting to Earth.


The Avengers

At Number Three engine, Iron Man cuts away more debris and prepares to jump the engine rotors. As if matters were not difficult enough, it worsens when hostiles arrive at Number Three and attack Rogers, who deflects a thrown grenade. He quickly dispatches a couple of hostiles.

On the bridge, the hostiles continues their attack. Barton shoots grenade arrows into the bridge, crew members are sent flying from the explosions. He shoots a third arrow with a special device on the tip that attaches and accesses an engine control center. This disables Engine One and the helicarrior starts losing altitude. Romanoff, still shaken, answers Fury's call to track down Barton, who is heading to the Detention Level.




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Director: Joss Whedon | Writer: Zack Penn



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