Official site reveals a major make-over
October 2009 - Fox takes advantage of the publicity from the new trailer released today by revealing a whole new site design packed with loads of media. The previous design was pretty basic with minimal information, so the new home for Avatar is a welcome enhancement.
The new design makes liberal use of Avatar imagery and showcases a variety of media such as wallpapers, imagery gallery, and more. So go check out the new and improved official Avatar site at AvatarMovie.com (Australia - AvatartheMovie.com.au)
Movie Bloggers turn to mob
mentality over Joe
A voice of reason soars above the rest
October 2009 - HitFix.com's Drew McWeeny: I love, though, how quick everyone was to come to the defense of Poul Anderson and his short story "Call Me Joe" after iO9 ran their article today. Almost immediately, by mid-morning, the court case was over, Cameron was guilty, and the conversation had already moved into the damages stage. "I wonder if they'll change the title to 'Poul Anderson's Avatar'". No. They won't. And let's at least pump the brakes a little here, eh?
My take on it: there are similarities of idea, but not in a way that convinces me that Cameron wholesale borrowed from this story in particular. I think Cameron's "Avatar" builds on a tradition within the genre, but I don't think that makes it a rip-off.
Early peek at 'Avatar' production design
Hollywood Award honoree Rick Carter gets candid
By David S. Cohen | Excerpt:
October 2009 - James Cameron's megabudget sci-fi spectacle "Avatar" is one of the most anticipated films of the year. The road to its upcoming December release has been filled with artistic, financial and creative obstacles. For production designer Rick Carter, the big challenge was getting inside Cameron's head. Working on "Avatar," Carter had to envision the planet Pandora in detail.
"It was literally as if Jim had been to this place," says Carter, a Hollywood Award honoree for production design. "He was coming back with fragments and glimpses he could express to us, but then we had to try to figure out how to make that come alive for him and something we felt an audience could relate to."
To picture Pandora, Carter created what he calls a "lush homegrown forest that's way overscale for anything we've ever experienced, but also has enough alien qualities that you realize what you're seeing is not just a few flowers poked into the midst of an otherwise normal environment.
3 Minute and 30 Second
Avatar Trailer Coming!!
Avatar in theaters this Friday, October 23rd
October 2009 - ComingSoon.net has confirmed that 20th Century Fox will debut a new trailer for James Cameron's Avatar in theaters this Friday, October 23rd!
The trailer, which clocks in at roughly around 3 minutes and 30 seconds, won't be coming online until October 29th.
You should really see this in theaters anyways as we've learned that this is THE trailer, the one that will show you much more story (as opposed to the teaser trailer previously released).
AMZ Webmaster on the lengthy second trailer being over three minutes long:
2.5 minutes is the MAXIMUM LENGTH theaters will allow. But there are exceptions. Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and without producing spoilers.
For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve that in less than two and a half minutes, the maximum length allowed by theaters.
Each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film. Certainly Avatar would qualify as the film Fox studios would reserve for this once a year allotment.
Avatar Open: A $75 Million Expectation
Counting on 3,000 3D screens
to reach that goal | By Carl DiOrio
October 2009 - Fox can pretty much bank on the industry's near-unanimous candidate for this year's top-grossing holiday pic: "Avatar."
Director James Cameron has been hyping the pricey 3D actioner for months, and fanboy interest alone should fuel a big bow Dec. 18 and a lucrative theatrical run over the long haul (will play in a mix of 2D and 3D venues).
Expected to open north of $75 million, "Avatar" should muster about 3,000 3D screens in about 2,700 theaters. "A Christmas Carol" might boast as many at the start of its run but will hold screens only in theaters having more than one 3D auditorium once "Avatar" hits multiplexes.
Come Christmas, Fox will need to identify sufficient 3D screens for "Avatar" and the "Chipmunks" sequel, though the latter will play in more 2D than 3D auditoriums.
The Future of Avatar
Cameron to pen Avatar The Novel
By Chris Tilly | Source:
October 2009 - While promoting Avatar at Fantastic Fest last week, producer Jon Landau let slip that writer-director James Cameron is planning to pen an accompanying novel after the film hits screens. That was it in terms of details however, so IGN pursued Landau after the presentation and asked him to elaborate.
"Trying to condense our story into a 140-page screenplay, or two-and-a-half hours of screen time, is no easy task", Landau explained. "There are great ideas and themes and character journeys that we did not have the time to go on in the script or in the movie. I think Jim wants to take the opportunity to flesh those out and make them available to people."
"It' won't be a sequel or prequel, I think the novel will be a novel that spans our story and maybe a little bit beyond it." So what of the future of the franchise on screen? "I think we're going to wait to see how the public reacts to the movie. Jim is full of ideas and really great stories that could be told both before our movie and after our movie. But we'll see what the fans want."
The Effect on Avatar
Cameron reflects on his filmography
Transcribed by AMZ | Excerpt:
October 2009 - The latest issue of Total Film magazine (#159) has a feature on James Cameron that centers on his filmography and it's effect on Avatar. Cameron gives detailed reflection on each of his films and an "Effect on Avatar" is provided.
We are not going to spoil your experience of reading the full article, but we will wet your whistle a little here with some quick quotes from Cameron and the Effect on Avatar snippet.
Piranha Part Two: The Spawning: "I made a few changes [to the film] - I don't know if the editor ever noticed - and it was fine. So I thought, 'I actually can do this. I just fell in with a pack of thieves and wackos.' I also realized nobody would hire me after that experience. I'd have to create my own thing to direct again."
Effect on Avatar: Cameron made a film. Every 3D visionary has to start somewhere.
The Terminator: "I had many, many people trying to buy that script, but I wouldn't sell unless I went with it as the director. Casting him [Arnold Schwarzenegger] shouldn't have worked. But that's the beauty of movies. If there's a visceral, cinematic thing happening that the audience likes, they don't care if it goes against what's likely."
Effect on Avatar: Cameron enjoys sci-fi success on a relatively small budget, paving the way for carte blanche cheque-writing.
Aliens: "Our intention was to do a film that was not scary but more intense and exhilarating. I think of the [Alien] queen as a character, rather than a thing or an animal. And there's a lot of revelation going on there, how their whole social organization works."
Effect on Avatar: Cameron meets aliens and hones the art of massive ET beast vs. man battles.
And his quote on Avatar: "Avatar takes place in another world and you'll feel like you've been to that world. When you see a scene in 3D, that sense of reality is supercharged. But I made it my mission to keep the 3D out of the actor's consciousness completely.
Total Film's featured article provides much more on Cameron's reflections of his films than we transcribed above and continues this 'Effect on Avatar' theme for the rest of his films, but we are stopping here so you can pick up a copy of Total Film magazine issue #159 at your local magazine shop for a great read.
Avataritag.com now live
October 2009 - The new Avatar i-Tag site has gone online from Mattel. This interactive site provides all the tools you need to join the Avatar i-Tag experience online. Also included are instructions software installation / initiation, i-Tag recognition, positioning / optimal play, website viewing, and more. So click on the link above to check it out, it even provides locations you can buy Avatar i-Tags.
AMZ in the news
KC man runs Avatar movie fan site
By Justin Kendall | Source:
October 2009 - Here's another small article on where we discard our modesty to toot our own horn. It's not really Avatar news, but I would like to at least acknowledge the accolade, thank you Justin Kendall! The Pitch is a local Kansas City paper and this article is also in print.
Justin Kendall: The trailer for James Cameron's long-anticipated sci-fi flick Avatar hits theaters today. Slash Film reports that the trailer is three-and-a-half minutes long and has more high res photos of the flick.
A local guy is putting together an online archive of articles about the film prior to its December 18 release. T.F. Powell runs the unofficial fan site AvatarMovieZone.com, which has even landed him in the pages of The New York Times.
Powell told The Pitch that he's putting together the archive because "Avatar is being considered a milestone movie. There's talk that it could redefine modern cinema." Powell is talking about the 3-D technology that Cameron used to make the film and which Powell dissects, scrutinizes and analyzes on his site. And don't forget, this is the directorial return of James Cameron.
"People tend to forget that this is a director who in the '90s was an A-list director," Powell said. "It just felt good to be watching a Cameron story again. The 3-D tech and the special effects kind of took a backseat."
That's what Powell took away from the 16-minute trailer he watched on "Avatar Day" in August. "You actually do get immersed into the visual in front of you. ... With this 3-D experience, it's like your surroundings just black out," Powell said. "I think it's going to be one of those great old sci-fi adventures that you don't see too often."
Sam Worthington searches for humanity in 'Avatar':
'I don't want to be a cartoon'
By Geoff Boucher | Excerpt:
October 2009 - There is no film this year that has been anticipated, discussed or debated as much as "Avatar," the sci-fi epic from director James Cameron that reaches theaters Dec. 18.
We're going to start a monthlong countdown to the film here at Hero Complex in mid-November, but here's an early bite at the apple. This is a longer version of a feature I've written about Sam Worthington for the big movie sneaks issue that runs next weekend in the Los Angeles Times Sunday Calendar section.
Forget the flying dragons and giant blue aliens, Sam Worthington is in search of human life amid all that extraterrestrial spectacle of “Avatar.”
Director James Cameron’s sci-fi epic arrives Dec. 18 amid intense discussion of its state-of-the-art performance capture and 3-D innovations, but for Worthington, the 33-year-old Australian star of the film, none of that is as important as locating the human heart in the story. "I don’t believe there’s a certain way to act in an action blockbuster and I think it’s a mistake to approach it that way,” Worthington said. “It’s still has drama, romance, suspense; it’s only a blockbuster because of the size of scale and the money they throw in and maybe the time of year it comes out.
If you bring in the subtleties of proper human emotion, then an audience can relate to a character. That character isn’t just a cartoon. I don’t want to be a cartoon.” Cartoon or “dead” faces are the bane of motion-capture films and exactly what Cameron hopes to avoid with “Avatar.” The filmmaker wrote the script for “Avatar” before he made his Oscar-winning 1997 film “Titanic” and has been waiting, he says, for the technology needed to pull off his vision.
Questions on Cameron and Avatar
Live chat with NewYorker.com's Dana Goodyear
October 2009 - We're just doing some catching up here on recent Avatar resources and here's a live text chat conducted by Dana Goodyear of newyorker.com taking questions on Cameron and Avatar.
Dana: Hi everyone--thank you for coming and thank you for being patient!
Question: As a young woman, the character of Sarah Connor has been an inspiration to me. Do you think Cameron is the only director to create if not perfect this strong, maternal female character type in film? Are there others? Do you know if this character type is present in Avatar?
Dana: I think he originated that kind of character in mass culture, and there have been many since. In the article, I mentioned Lara Croft and Xena and Buffy the Vampire Slayer. I'd be curious to know if Joss Whedon would see the connection. A funny footnote is that Eliza Dushku, who is in Whedon's stable of actors, plays the daughter of Arnold Schwarzenegger and Jamie Lee Curtis in "True Lies."
Question: Do you think films like James Cameron justify these exorbitant costs? Feels like when he was young and scrappy he made better movies.
Dana: Cameron is still in many ways a scrappy filmmaker, partly because he's inventing technology on the fly. He often uses relatively unknown actors (when Sam Worthington was cast as Jake Sully, no one had heard of him) and his productions tend to be somewhat lean. (The performance-capture methods developed for "Avatar" meant that the actors were on call much less than they would have been otherwise.) . . . . . Click the source link above for the remaining questions.
Cameron on Avatar: ''Forget chick flicks,
I'm doing a classic guys' adventure movie''
by Dana Goodyear | Excerpt:
October 2009 - The pressures on Cameron are extreme, never mind that he has brought them on himself. His movies are among the most expensive ever made. “Terminator 2” was the first film to cost a hundred million dollars, “Titanic” the first to exceed two hundred million.
But victory is sweeter after a close brush with defeat. “Terminator 2” earned five hundred and nineteen million around the world, and “Titanic,” which came out in 1997, still holds the record for global box-office: $1.8 billion.
Cameron is fifty-five. It has been twelve years since he has made a feature film; “Avatar,” his new movie, comes out on December 18th and will have cost more than two hundred and thirty million dollars by the time it’s done.
The digital elements of “Avatar,” he claims, are so believable that, even when they exist alongside human actors, the audience will lose track of what is real and what is not. “This film integrates my life’s achievements,” he told me. “It’s the most complicated stuff anyone’s ever done.” Another time, he said, “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.” “With ‘Avatar,’ I thought, Forget all these chick flicks and do a classic guys’ adventure movie, something in the Edgar Rice Burroughs mold, like John Carter of Mars—a soldier goes to Mars,” Cameron told me.
Jake, through his avatar, falls in love with a Na’vi princess, who teaches him to live in harmony with nature, and then he leads her people in an insurrection against the colonists. “Of course, the whole movie ends up being about women, how guys relate to their lovers, mothers—there’s a large female presence,” Cameron said. “I try to do my testosterone movie and it’s a chick flick. That’s how it is for me.”
I first met Cameron in April of 2008. “Avatar” was in its third year of production. For much of that time, Cameron had been working out of a couple of hangars in Playa del Rey, south of Los Angeles, where Hughes Aircraft manufactured fighter jets during the Second World War. He was sitting in his office, a small room at the edge of one of the hangars, beside a bust of a feline-looking blue alien covered in bioluminescent spots: Neytiri, the Na’vi princess. “Our leading lady,” Cameron called her, or just “the blue chick.”
Note: This article is 12 web pages long with some interesting info about Cameron, so check it out by clicking the source link above.
Cameron: "The story will wring you out"
Avatar in latest print - Current issues of SciFiNow and Deathray magazine feature Avatar
Scan and Excerpts transcribed by AMZ
October 2009 - The October issue of Deathray magazine features an article on Avatar, but it's more of the same info and images. The info provided is a tidy summary overviewing the Avatar event and it would be a good read for the casual reader who is out of the loop regarding Avatar buzz.
But for the rabid Avatar fans who get their daily dose of Avatar online, you all have been there, done that. I'm not going to include any highlights for this issue since there's nothing new, but you could always recommend it to someone looking to learn about Avatar in print.
Issue 32 of SciFiNow has a single page on Avatar and half the page is filled with a familiar Avatar visual - you guessed it, the partial Na'vi face (scanned image on lower right).
The heart of the article repeats familiar topics we have read many times before including the challenge of the film's technical requirements and some reflections on his previous films. But there are some choice Cameron quotes I will highlight here . . . . .
On not letting the the visuals distract you from the real power of Avatar: "Everyone's talking about the world and critters in Avatar, but there's a story and it will wring you out. I don't think 2D or 3D really affects the narrative power of the story. It's got to exist on its own."
On living up to a stellar career in film to date: "You can't ignore the pressure. You've got to acknowledge it. You've got to know there are big expectations."
On such a large presence of spectacle and effects wizardry in his films: "Maybe it's my insecurity as a film-maker that I want to have all this stuff to show people and dazzle them. But it's good. It's a win win deal because I get turned on by the challenge of that and the audience gets turned on by the results."
And I will call this article highlight complete with this excerpt: Long known for his spectacle-ridden films such as Aliens, T2, The Abyss, and Titanic, there is always a confident narrative in between the the action, something layered that the director is keen to stress with regards to his latest outing. Cameron explains, "this may seem like a story about nasty humans fighting with those beautifully, spiritually evolved Na'vi, but it's really not, because we make science fiction as human beings for human consumption. It means the Na'vi represent something that is our higher selves, or our aspirational selves."
Today’s Avatar Buzz Words?
James Horner’s Avatar Soundtrack
October 2009 - Today, several bloggers and movie news sites are relaying commentaries by Mike Knobloch, the executive vice president of Fox Music, describing the score with the highest of praise.
But actually today’s key news regarding the Avatar soundtrack was already reported several months ago concerning the electronic sounds and the use of the Na’vi language within the soundtrack.
So to give credit where credit is due, here’s a recap of the original reports and linked credit to the resources who shared this bit of info about the Avatar soundtrack several months ago.
Regarding the use of the Na’vi language in the score . . .
Jim Dorey of Marketsaw.com reported back in April 2008: “The task at hand has been to create music for the alien race that resides on the planet Pandora called the Na'vi. The Na'vi have their own language and yes, it has been created just for this movie. In fact, James Horner has been hard at work meshing in this newly developed language into his soundtrack for the movie! The singers must get the pronunciations just right.
Horner has been working with at least 5 singers to accomplish this feat for the movie sequences and it seems that they have been very successful - most of that integration has been completed. The singers have been awe of Horner in how much of a visionary he is and how productive he can be in completing an obviously challenging task.
Interestingly, the time Horner is being allowed to work on Avatar seems to be the complete opposite of Aliens, where Horner had 3 1/2 weeks to finish about 80 minutes of music. Horner has been working on Avatar for more than a year and was doing pre-records and working on ideas with Cameron already back in June 2008.”
And Regarding the Use of Electronic Sounds . . .
Tommy Pearson / ForcesofGeek.com reported back in February 2009: “James Horner works in a traditional way, writing on manuscript paper and communicating themes to the director on the piano - he can afford to, he's James Horner. But actually, this year he's had to produce mock-ups for the very first time. When I visited him in LA a few weeks ago, Horner was working on the music for Avatar, James Cameron's latest sci-fi epic which will be geek heaven. He's worked with Cameron before, of course, most notably on Aliens and Titanic, which won Horner two Oscars.
They were fairly traditional orchestral scores but Avatar will have a different approach, employing all sorts of exotic electronic sounds and soundscapes mixed with orchestra - sounds that would be impossible to replicate on a piano. So Horner finds himself working with mock-ups to enable Cameron to hear properly what the score will sound like. When I talked to him about it, there was an air of excitement about doing something new, but also a whiff of apprehension.”
Also, an excerpt from AceShowBiz.com: Mike Knobloch, the executive vice president of Fox Music states, "It's a brilliantly unique blend of traditional and contemporary, electronic elements and spans the entire spectrum of attitude and energy - from bombastic action to the delicate, romantic discovery of a new world. Horner is doing a brilliant job of creating music that transports us to another world, but supports the film using the traditional orchestral conventions to make a sound that's hugely cinematic. Electronic elements of the score are being recorded at a studio assembled specifically for this project. The film will run the better part of three hours and there will likely be nearly as much score."
More Na'vi Halloween Ideas
October 2009 - A few days ago we shared some costume/make-up tips from Associated.com's Aida Ekberg on how to dress up like a Na'vi for Halloween. If you are considering going all out for your Na'vi makeover, this prop is definitely an attention grabber, custom contacts from CoastalContacts.com
They don't specifically have contact lenses that are designated Na'vi, but they have such a wide variety to choose from, you could select a pair that would closely match the Na'vi's eyes such as the image here.
The catch: they are a bit pricey; about $280 plus shipping, but if you are going all out on expense for your Na'vi get up, then these contacts would add the finishing touch.
The contacts in the image example are the Gorgon Halloween contacts which are fairly close to the Na'vi eyes. Gorgon Halloween contact lenses feature a green and yellow center with black edges. These contact lenses have a larger 18.0 diameter to cover more of your eye. FDA approved, theatrical grade contacts. They are custom made and will require 1 week to be created.
Mad Movies Magazine: Avatar Special
October 2009 - It started with Empire magazine with the Na'vi / Avatar half face with lime green font, showcasing a special feature on Avatar along with a never before seen pictorial.
Then Playstation magazine followed suit with the half face and lime green font with their own special on Avatar the Game along with an interview with James Cameron.
And now the French magazine Mad Movies joins the half face/lime font theme with their own special on Avatar (click for larger view). Included in their number 223 issue are features on Cameron's epic project, the Imax format, the video game, Avatar Day, and an interview with Avatar Producer Jon Landau.
So if you have access to this magazine, write us and give us an overview. We encourage all visitors to hop in the AMZ spotlight as a guest writer. Thanks to AMZ visitor T.M. for contributing this link
Austin Film Fest Overview
Same footage as Comic-con and Avatar Day,
But two new scenes are shown at the Austin, Texas Fest
By Chris Tilly | Source:
October 2009 - Producer Jon Landau is at Fantastic Fest this week presenting brand-new footage from his forthcoming sci-fi epic Avatar. During the presentation, Landau also spent some time explaining the plot, many of the details of which are known, but some of which were being announced for the first time.
So here's what he had to say on the subject, though beware of spoilers ahead...
It starts out on earth, but it isn't really about earth - it's about where we go. We go to a planet called Pandora, and on Pandora we've discovered a mineral that in colloquial terms we call 'unobtainium.'
Unobtainium is a super-conductor for energy, and it's worth $20m an ounce down here on earth, but it's very expensive to mine on Pandora because we can't breathe the air on the planet. So whenever we go out, we have to wear a mask and it's very cumbersome. On the planet there exists an indiginous population - they are aliens, and we happen to refer to them as Na'vis. These Na'vis are close to 10-feet-tall, they're blue, they have tails and so on and so forth. The corporation that's up there mining tries to do what we so often do when we go into foreign lands - they try to co-opt the natives into doing our dirty work for us.
The Na'vis want to have nothing to do with the corporation, so the corporation resorted to what they thought was the next best thing - they created a hybrid programme - a mix of human dna and alien dna, out of which is literally born and grown these dormant hybrid bodies. These hybrid bodies are also close to 10-feet-tall and are a slightly lighter shade of blue, but in the case of the hybrids - or the 'avatars' as we prefer to call them - you actually recognise the human whose dna was used.
On Earth, we meet our hero Jake Sully, a twenty-something ex-marine who is paralysed from the waste down for fighting a war that he didn't even know why he was fighting. He's got an opportunity to go to Pandora to take his twin brother's place. His identical twin brother tragically died in an accident. His brother was a part of the Avatar Programme, and to activate the avatar, the person whose dna was used actually has to go to Pandora, get inside a medical machine that we call a link machine, and have their consciousness transported inside the avatar body to awaken and to control the avatar.
That was what producer had to say regarding plot, although he did add that the film's opening line is Jake in voice-over saying "When I was alone in the VA hospital, with a hole blown in my life, all I could dream of was flying..." a dream that comes to fruition later in the film.
Sigourney Weaver on Avatar
By Fred Topel | Source:
October 2009 - Avatar brings Sigourney Weaver back to her sci-fi wheelhouse, with her Alien director, James Cameron. The 3-D performance capture film is expected to revolutionize cinema, and Weaver lent her credibility to the cause.
Sigourney Weaver Journeys to Avatar: “I think this is the kind of movie that changes the way movies are made,” Weaver said. “I don't think it’s going to replace [anything]. The profound thing to me about 3D is how good regular scenes seem in 3D.
They seem so natural. You just go, ‘Oh yes, this feels right.’ That I didn’t expect. I expected it to feel odd or novel. It doesn’t. It feels like oh, this is the way we should be. You should be in the room with these people.
And so that surprised me, and what also surprised me was there was no waiting around because these were temperamental cameras or there was a lot of gobbledygook. It was so straightforward. There’s no dailies because it’s all digital, so in a way it’s faster.” Of course James Cameron can do great technology, but Weaver reminded fans that he’s still got his knack for story. “It’s really a rip roaring old fashioned adventure romance. I also think Sam [Worthington], who’s not here unfortunately, the movie starts with him. He takes you through the story and there’s just something about him.
He is absolutely unique but also every man. He’s all of us and I don't know if they showed, how much they showed, but he’s transported when he has that avatar and he finds out what’s worth fighting for. To me, he’s what takes you through the movie in the most accessible way.” Weaver plays Grace, a human scientist dealing with the exploration of Pandora and the confrontation with it’s Na’Vi people. It’s another strong woman in Weaver’s filmography, complements of James Cameron. “He respects women. He knows we’re smart, we’re strong, we go for it. He’s just so okay about us being who we are.
The TIFF audience got to see 30 minutes of Avatar
Including some never-before revealed scenes
By Lee Hyo-won | Source:
OCTOBER 15 UPDATE: Jon Landau, who produced James Cameron's "Titanic" 12 years ago, visited Seoul Thursday to promote "Avatar," his latest collaboration with the director, a groundbreaking 3D venture. "I'm really happy to be here. We really see Korea as an emerging film market," the 49-year-old told reporters about his first visit to Seoul. The producer will visit the 14th Pusan (Busan) International Film Festival today to speak about the filmmaking process of "Avatar."
The esteemed producer shared 30 minutes of footage from the film with reporters, including some never-before revealed scenes. "The 3D is not an excuse to make a movie, not about gags that come off the screen, but the cherry on top of an ice cream sundae, a window into a new world," he said. "While a lot of the movie is realized using CGI technology, it was based on and driven by human technology," Landau noted, further explaining that the film is more akin to franchises such as "Lord of the Rings" and "Pirates of the Caribbean," which feature digitally rendered characters like Gollum and Davy Jones, respectively.
Only 5 percent and 10 percent of theaters in Korea and the United States, respectively, offer 3D movie screenings. When asked about the marketability of the film, he said, "There are 138 theaters in Korea. The marketability of this film is based on the story James Cameron wrote," he said, adding that he expects the majority of the audience will see "Avatar" in 2D.